If you’re looking for tips on optimizing your E-Commerce Store for SEO, you’ve come to the right place. You’ll find some valuable advice here, including how to create Product pages that rank well, how to use Internal linking and Structured data markup, and more.
Product pages are the lifeblood of your business
Product pages are essential to the success of your online store. These are the places where the majority of your customers will make a purchase. It’s imperative that they are well-designed and informative. This can be tricky, though. Luckily, there are a few tips you can follow to get your page on the right track.
The first is to tell a good story about your product. This will help you increase your conversions and decrease the number of returns. Also, it can help you establish trust with your customers. Make sure your description speaks to what your customers are looking for.
Aside from telling your story, it’s also important to provide enough information to make an informed purchasing decision. Include high-resolution images in a variety of angles. Some retailers even use 360-degree images to give shoppers a complete view of their products. You can also incorporate videos and animations to make your product more visually appealing.
Finally, be sure to include a call to action. Your call to action should be simple to understand, and not overwhelm your reader. However, it should also be effective. Including a call to action can be a great way to convince your shopper to go to the checkout window.
To find out more about the best ways to make your page stand out, check out our Modern Marketer’s Guide to Increasing Purchase Conversion. We’ve included some of the latest and greatest marketing strategies, plus a few old school ideas that are still effective today. Creating a killer product page isn’t always easy, but the reward is well worth it.
Whether you’re a new business owner or a seasoned pro, you can benefit from these tips to make your page more effective.
Site architecture
The site architecture of your E-Commerce store is an important part of SEO. It helps search engines find and index all your pages. This means that your visitors will have better access to the content they’re looking for. And this means higher conversions.
A good site architecture helps both users and search bots. It makes it easier for users to navigate the site and for search bots to find the pages they’re searching for. In addition, it keeps the site clean and organized.
Ideally, the site architecture of your E-Commerce store should be based on relevancy and simplicity. Google and other search engines expect a site to have a defined structure and hierarchy. To make your site simple, it’s best to remove unnecessary pages. By doing so, you’ll be reducing the number of competing pages and helping Google discover more of the important content on your website.
Site architecture for SEO is also about creating a structure that allows for faster crawling and indexing. These two factors are a big part of Google’s algorithms. They are designed to improve the experience of your users and increase your organic search rankings.
Creating a site architecture for SEO that works for both your visitors and search bots is one of the easiest ways to boost your organic search ranking. While you’re developing the site, focus on optimizing the internal linking. When you add new pages, link them to your existing categories. That way, you’ll automatically be adding to your category’s link authority.
Another key component of an SEO-friendly site architecture is a sitemap. A sitemap is a list of all your web pages, in a special file format.
Internal linking
When it comes to optimizing your E-Commerce store for SEO, internal linking can help you achieve your goals. Internal links are links within a website that are designed to provide users with valuable content. This helps improve user experience, generate more revenue, and build a strong network within your site.
An internal linking audit will help you identify high-quality, low-authority pages on your site. In turn, these pages will be able to spread their link equity to other relevant pages.
Internal linking can be done using single words, strings of related keywords, or images. It is important to choose the right kind of anchor text for your internal links. Keyword-heavy anchor text can harm your search engine optimization (SEO) efforts.
While an exact match is still important, it may be better to go for a more natural approach. Your links should be related to the topic of your page. Using keywords will not only enhance the effectiveness of your link, it will also help Google understand your site.
Internal linking is a great way to increase the relevance of your key pages. But it is not the only thing you can do.
One of the best ways to improve the relevance of your key pages is to create quality content. For instance, adding a product review to your main page can improve the chances of conversions.
Internal linking can also help you to mitigate duplicate content issues. If you have several product pages for the same item, a simple internal link can lead a visitor to the next page.
If you have a large number of product detail pages, you should also consider a link consolidation method. This will allow you to spread your link equity throughout a larger area of your site.
Structured data markup
Structured data is code that is written in a specific format and allows search engines to understand your content. It helps your website rank higher in the SERPs.
You can use the Structured Data Testing Tool from Google to test your markup for structured data. The tool offers a preview of your results. Choose which codes and elements you want to check.
Unlike other methods, structured data markup is added to the HTML code of your webpage. This means it will be mixed in with the content that is shown to the user. There are several ways you can use structured data for optimizing your E-Commerce store.
Adding structured data to your webpage can increase the likelihood of rich snippets appearing on the SERPs. Rich snippets include product ratings, pricing, and reviews. They are often displayed in an accordion style layout on the search results page.
Structured data can also improve your On-SERP SEO performance. With structured data, your website can qualify for rich snippets, knowledge panels, image carousels, and video carousels.
Using structured data to optimize your E-Commerce store also makes your content easier for users to read on social networks like Twitter. Search engines use the data from schema markup to create databases like the Google Knowledge Graph.
A knowledge panel is a separate panel on the right side of the SERP that pulls together the most relevant information from a search. Knowledge panels usually contain category-specific information. Some examples include image carousels, prep time for recipes, and shop ratings.
Schema markup also allows you to highlight ratings, price, and product information. In addition, it can help you qualify for Google Ads, Image Packs, and other SERP features. You don’t have to learn all of these by yourself; SEO for eCommerce has never been easier with Marketix services.
Keyword research
If you’re looking to get more traffic to your e-commerce store, you need to focus on using keywords. This will help your site rank better in search engine results pages (SERPs). However, keywords are only one element of an effective SEO strategy.
The best way to find the right keywords is to use keyword research. It can reveal vital information on how to boost your online business.
Research tools can provide you with metrics such as search volume and keyword difficulty. These can help you determine what type of content to create.
Using research tools to discover keywords and phrases can also help you determine the search intent. Getting a handle on this information can boost your conversions.
A keyword research strategy involves optimizing every aspect of your e-commerce store. Some of the most important aspects include choosing the right keyword for your product, creating relevant content and getting your site in front of your potential customers.
For example, creating a content gap analysis can uncover the most overlooked opportunities for improving your SEO strategy. By comparing your current content to what your consumers are searching for, you can identify easy wins and gaps in your content.
Google’s Suggest feature is another great tool for discovering keywords. When you click on a suggested term, it displays the most popular categories and brands. As long as you scroll down, you can uncover more keyword suggestions.
Google Trends and the Google Keyword Planner Tool are other useful tools for determining search volume. Although they are not free, they can help you learn more about the competition and the effectiveness of your SEO efforts.
Another useful tool is Pinterest. Pinterest’s Promoted Pins feature can help you see related subjects.
